How to Pick a Product to Promote in Your Affiliate Sale
What to Look for Before Promoting a ClickBank Product The ClickBank marketplace has thousands of products and even more affiliates. Despite the attempts to sort the products by categories and through metrics, there’s no denying the fact that the sheer number of products on the platform makes it similar to the Wild West, with some unruly ‘characters’ running loose. The beginner who is trying to separate the wheat from the chaff will need to have all his wits about him/her to figure out which are the products worth promoting, and which should be avoided like the plague. Below you’ll find 10 questions you should ask yourself when trying to ascertain if you should promote a ClickBank product. Just asking these questions before deciding will help you make an informed decision. 1. What’s the commission rate? Of course, it’s mostly about the money when promoting products! No sin in that. When choosing a product, ideally it should pay you at least 50% commission per sale. Most ClickBank products offer that and some go up to 75%. The low cost of delivering the downloads allow the vendors to offer such high commission rates. So, pick a product that pays you what you’re worth. Your time is money, after all. 2. Are there rebills? While not a deal breaker, a product that has rebills will allow you to earn more in the following months if the customer signs up for a subscription-based product. You’ll get a cut of the sales for as long as the customer is subscribed. Not all products come with rebills. Some niches just do not allow for such an option. So, don’t discard a product just because it doesn’t have a rebill. Just make sure you look for similar products that have that option first. 3. Is the product legit? A very important point to note. Just because a product has a fantastic gravity and is on the bestseller list does not mean that it will stay there forever. Several ClickBank products that have made bold claims and never delivered on the promises have been removed from the marketplace. Several of them were in the health niche claiming to make you taller, restore your vision, cure your diabetes permanently and so on. These unsubstantiated, hyped-up products were removed permanently because ClickBank has a reputation to maintain. And so do you. Promote legitimate products that actually help people and your links will make you sales for a long time instead of suddenly dying because the product has been shut down. 4. How attractive is the sales page? Looks matter. People judge a book by its cover. That’s how it is. A professional and attractive sales page will help boost conversions. Check the product’s sales page and see if it’s good, has no spelling errors and other issues that may affect its credibility. 5. Does the sales copy reel you in? A beauty contest has a question and answer segment to show that looks aren’t everything. Or at least that’s the idea. This concept holds true here too. An attractive sales page is not enough. There must be substance. The sales copy on the sales page must be persuasive, tell the potential customer what the product is about, have genuine testimonials, etc. Read through it all and see if you’re tempted to buy the product. It should resonate with your niche. Compare it with similar sales pages that other products have and see if it can compete. If the sales page has a sales video, is it interesting? Is there an option to read the sales page instead of watching the video that never seems to end? – Not everyone likes to watch videos. All these are pointers to be aware of. 6. Are there leaks on the sales page? There should be no external links or opt in forms on the sales page. You do not want the traffic you send to the sales page leaking out into irrelevant sites, etc. A vendor that has an opt-in form and builds a list at your expense is also a no-go. Once the visitor lands on the sales page, they should only have 2 options – buy or leave. That’s it. 7. Does the product fit your niche? If you have a niche site that’s about bodybuilding, promoting a yoga course that features a female instructor is just not going to cut it. The people in the niche will have a specific mindset and image. Most of them will be into bulking and sculpting their bodies. Yoga will not be appealing. However, a guide about how to chat up women at the bar may appeal to them, because many of these guys build their body to attract women. Understanding your niche is CRUCIAL… and finding a product that’s suitable for them is half the battle won. 8. Compete or walk the ‘less travelled’ path? The products on the bestsellers list are all winning products that have been proven to convert. The downside is that there is intense competition here. You could try to compete… or you could look deep in the listings pages and try to find hidden gems that are not popular yet because no one has taken a chance on them. You’d be surprised to know that many products in the marketplace that show a low gravity now were actually bestsellers a few years ago. So, don’t put all your faith in gravity. You could make just as much money or even more from a new product. 9. How will you be promoting it? How you choose to promote the product will matter to some degree. If you’re using Pinterest for traffic generation, you may wish to check and see if there are boards and pins associated with the niche the product is in. There are some niches that just don’t do well on Pinterest. So, trying to promote a product from that niche will not do well for you. The same applies to paid traffic. If you’re promoting a $27 product with a 75% commission and no rebills, you may find that you barely make much money because your advertising costs are so high. This product would be better off being promoted on a niche site. 10. Are there affiliate tools? The reputable vendors will provide email swipes, graphics, tools and information for affiliates. It’s in their best interest that you do well. If you want a review copy, contact them and ask for one and mention how it will help in your promotions. The speed at which they reply you will also be an indicator of how good their customer support is. The faster, the better. The product research and sifting process takes time and can be a hassle. Yet, it’s a very important process that you must go through in order to pick winning products, increase your sales and even discover a ‘diamond in the rough’ before anyone else stumbles upon it. This is time well-spent. “Give me six hours to chop down a tree and I will spend the first four sharpening the axe.” – Abraham Lincoln
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