How to Make Sense of ClickBank Metrics
Make the most of your traffic efforts by first Making Sense of the ClickBank Product Metrics.
Don't waste your time or your money until you have a clear understanding of how to measure your performance and results. Advertising time and money is important to your success. Be sure and do the best you can with the tools you have to work with when you are making money.
Here are more useful affiliate marketing tips for you.
It’s easy for the beginner marketer to get overwhelmed by all the information that they need to absorb just to promote a ClickBank product.
Just when they think they’ve gotten the hang of understanding how the product needs to be promoted to get sales, they discover that each product has a bunch of confusing metrics that are displayed in the affiliate marketplace.
Initial $/sale, average %/sale, etc. are commonly used terms that seem like Greek to the newbie. The key to knowing if the product is worth promoting is the ability to make sense of the metrics.
In this article, we’ll look at the different abbreviated metrics and a simplified explanation will be given so that you can easily understand what it’s all about. If in doubt, you can always refer to the list below.
1. Initial $/sale – this is the price of the product and how much the customer pays.
2. Your commission rate when you click on the ‘PROMOTE’ button – If the vendor states 75%, that means you’ll get 75% of the initial sale. For example, if the product was $100, you’d get $75 for every sale you made through your hoplink.
3. Hoplink – it’s just ClickBank’s way of saying affiliate link.
4. Avg %/sale – This can seem confusing because it can be a little different from the stated commission rate. To make things clear, you need to know that your commission rate and the ‘avg %/sale’ are NOT the same thing.
Many of the ClickBank products have upsells that come with recurring payments. For example, if someone buys a weight loss eBook, they may get presented with the option to sign up for monthly meal plans that cost $27 a month.
Of course, you’d get commissions for these too. These are known as rebills and may either have the same commission rate or a differing one. This is why the avg %/sale varies a little. It includes BOTH the initial sale and the rebills.
5. Avg Rebill Total – This is the dollar value for the amount you will receive if someone buys the rebills.
For example, if they bought a $100 product weight loss course that you were promoting and you were getting 75% commission, you’d get $75 from that sale.
After that purchase, if they signed up for a $47 subscription to meal plans, you’d get $23.50 from the rebill. If they carried on the subscription for 3 months before quitting, you’d have made $70.50 from the 3 months. This is your ‘avg rebill total’.
Since subscriptions are all about retention rates, the average amount gives you an idea of roughly how much you can earn over the next few months through the rebills. The avg rebill total does NOT include the initial sale.
6. Avg %/rebill – This is the commission percentage for the rebills. It could be the same rate as the initial sale or it could be lower or higher. It all depends on the vendor.
The average amount is shown because the product may have several upsells. If the vendor has no rebill options, this number will be zero.
7. Grav – short for gravity, this is the number that most affiliates look at to determine if a product is profitable. The gravity is derived by using ClickBank’s formula to indicate how many affiliates made money promoting the product over the past 12 weeks.
So, if a product has a gravity of 36, you can roughly estimate that about 36 affiliates made sales promoting it over the past 12 weeks. The higher the gravity, the better converting the product is… and also a higher degree of competition. (Note: check the ClickBank website for the most current and correct calculation for this metric)
For beginners starting out, it’s best to spend hours digging through the marketplace and finding newer products that not many are promoting.
As long as the product is good and has great copy, you could be the first promoting it and making lots of sales, especially if you already have a popular blog or video channel with a lot of visitors.
Gravity is not the be-all and end-all indicator of a product’s profitability.
8. Cat – short for category, this refers to which niche/category the offer falls into.
Currently, these are the metrics being displayed. They may change over time. So, if you see new terms and need help understanding them, you can always look at ClickBank’s help page. https://support.clickbank.com/hc/en-us/articles/220365847#stats
That pretty much wraps up what ClickBank product metrics are. If you’re a beginner, don’t fret too much about them. Focus on the initial sale and how much commission you make for a product.
Then pour your efforts into building a tribe and assets online that can promote the product.
Once you see the initial sales coming in, you can start to see what the rebills are and how you can maximize profits and so on.
The key to succeeding is to take baby steps towards your goal and make measurable progress in reasonable time. That’s how all the top affiliates got to where they are.
#AffiliateMarketing #Clickbank #Success #MakeMoneyOnline #WorkFromAnywhere #WorkFromHome
Affiliate link and disclosure.
MAKE IT YOUR NEW WAY TO EARN INCOME....
John Crestani's SUPER AFFILIATE SYSTEM will teach you AFFILIATE MARKETING SO YOU CAN BE THE SUPER AFFILIATE YOU WANT TO BE.
John Crestani wants to teach you what it takes to be a successful Super Affiliate!!
Disclosure: This post is brought to you by an affiliate sales marketer. At this website, there are highlighted products and services you might find interesting. If you buy them, a portion of the revenue may be paid to an affiliate at no extra cost to you. A small portion of that will be donated to charity.
.png)
